Switching Energy Suppliers Just Got More Interesting.

Meet Wattson and Buzz, the outlet duo behind APG&E's Talkin' Power campaign.

APG&E Wattson & Buzz Talkin' Power
APG&E Sunset
APG&E Wattson & Buzz Talkin' Power

“Energy shopping doesn't have to feel overwhelming or transactional. Wattson and Buzz give us a way to talk to customers the way we've always wanted to, with warmth, a little humor, and a genuine focus on making their lives easier. We're proud of what Marcus Thomas brought to life with this campaign, and we think customers are going to love these two."

Chief Marketing Officer at APG&E James Smith
Affordable Fixed-Rate Electricity Plans - Wattson & Buzz
Can You Really Choose Your Electricity Supplier? - Wattson & Buzz

“The category feels like a sea of sameness. Every electricity supplier looks and sounds the exact same way. We saw an opportunity to break from the formula and find a unique voice and personality for the APG&E brand. Our two spokes-outlets give the brand a fresh and fun point of view while naturally connecting to the product and the value of switching."

Creative Director at Marcus Thomas Brian Gillen
Introducing Talkin' Power

Energy Just Got a Personality

Talkin' Power with Wattson and Buzz

We're proud to announce the launch of "Talkin' Power," a new brand campaign centered on two original characters: Wattson and Buzz, a pair of animated outlet personalities designed to make electricity shopping more approachable and more fun.

Campaign

The campaign, developed in partnership with Ohio-based agency Marcus Thomas, marks a new creative direction for APG&E as the company looks to cut through the noise in a crowded, rate-driven marketplace.

TV

Wattson and Buzz appear across a series of video spots now running on TV and digital platforms in APG&E's primary service markets of Texas, Ohio, and Pennsylvania. The characters bring a lighthearted, conversational tone to a category that has historically struggled to connect with consumers on an emotional level.

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The launch builds on APG&E's broader brand promise of flexible, affordable energy and its ongoing commitment to simplifying the customer experience.

Power with Personality

Meet Wattson and Buzz

Wattson

I'm Wattson. I'm helping people understand their energy options, lock in great rates, and make the switch to APG&E. It's important work, and I take it seriously. I also share a wall plate with Buzz, which keeps things interesting.

Buzz

Buzz here. Wattson's great. Very knowledgeable. Very reliable. Personally, I just think energy shopping should be a little more fun. That's where I come in.

Energy Made Simple. Plans Made For You.